Bistro™ goes pink
In October 2016, Plus Pack launched a pink tray in connection to pink october activities worldwide.
Plus Pack has supported the Danish Cancer Society for 17 years, so backing up research, support for patients and the prevention of cancer is far from new. What is new is making it visible – and working closely with customers and suppliers to help them do the same.
The trays feature Pantone 217C, the pink colour used in the “Supporting Breasts” campaign. Retailers around Denmark are also running a special “Pink Saturday” campaign in October, and similar support initiatives are taking place throughout Europe.
Get an impression of this campaign in this video.
See more videos to get inspired on how to use our containers and trays.